OVERVIEW: The best and most effective way to reach the greatest number of people in our very large service area is through social media. In the past the NPC Marketing Office contracted with a local vendor to post to NPC social media sites which was minimally effective because the vendor was external to the college and could not obtain the personalized content needed to attract attention. An effort was made to supplement these vendor posts with an NPC employee but it is not their first job priority. It became obvious that the communication goal simply could not be accomplished without hiring someone internally who's sole focus was NPC's social media. This person would be able to go out to our campus/center locations and gather video and photos of student and events.
Steps used to implement improve external communication through social media:
| Activity | Time Duration | Date Completed |
| Hire a part-time social media specialist | 2 months | 9-10-2018 |
| Clean up and organize NPC's social media accounts | 1 months | 10-2018 |
| Establish a current baseline of traffic to NPC sites | 2 months | 12-2018 |
| Review metrics to determine progress/improvement | 4 months | 1-2019 |
| Use analytics gathered to determine if position effective and explore need for position to be full-time | 1 months | 3-2019 |
| Based on very positive results and community interaction, move position to full-time, add local event planning | 2 months | 7-1-2019 |
| Monitor social media analytics and track event attendance | on going | 2019 report |
